It’s catch 22 – you have to be listed high in the search engine results to get more web traffic and to get listed high in the results, you have to attract lots of web traffic. Regrettably, rich content is no longer the only valuable resource sought by web visitors.

Search engine optimisation (SEO) techniques are what makes a website appear among the first pages of a search engine. The ways to do this vary from paid and legitimate to almost illegal.

Some of these optimisation methods include writing keyword-rich web content, articl submission and link exchanging. These were the most practiced SEO techniques until some wise soul came up with the idea that blogging can be a valuable SEO tool. It has become a phenomena since then.

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