Keyword Focus and Density – Will They Really Help Your Blog?

Do keyword density and focus really matter in blogging? Or is it just a fantasy to think that they have anything at all to do with optimizing your blog for traffic?

There are actually two sets of factors involved in determining your blog’s search engine rankings. The onpage factors include keyword density and focus; in fact, the search engines will score your onpage effectiveness based to a great extent on their keyword density and focus. So yes, they definitely do matter.

But the search engines also look at offpage factors, and they too should be keyword focus optimized. What this means, quite simply, is that if you have chosen “Hamster Care” as key phrase around which you intend to optimize you blog, then somewhere in the anchor text of all your blog links you will want to have the phrase “Hamster Care.” There are those who argue that offpage factors are more significant when it comes to search engine optimization,  but even they are admitting that keyword density and focus are critical to the success of a blog.

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