Blog Software:  The Novice Blogger’s Best Friend

The Internet blog has become the means by which thousands of budding writers are indulging in self-expression without having to worry about finding a publisher. And thanks to blog software, even the technically challenged among us can join the blogging community.

People write bogs for a variety of reasons: to record the ups and downs of their daily existences and their interactions with family and friends; to express their political leanings; to review, endorse, or sell products; to offer information on topics in which they are particularly interested; or to tutor their readers. If you have an interest, there is almost certainly a blog related to it, and if there’s not, you can be the first to start a new blogging topic!

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The Internet has brought us email, instant messaging, and chat rooms. All of them are ingenious and effective ways of shrinking the globe through instant interaction, but as cyberspace becomes more populated with vibrant online communities, its technological aspects have needed a more human face.

The weblog, or blog, is the latest incarnation of the attempt to bring Internet users together. Blogs are instruments with which anyone having an Internet connected PC can share his or her thoughts on any subject whatsoever.  Blogs are also used by politicians, companies and businesses.

Individuals use blogs to record their daily lives, like their parents once used diaries.  Blogs can also have photos or videos, or express opinions of the issues of the day. They are meant to be authentic and unedited journals shared with a segment of the Internet community. And blog sites are places where multiple bloggers can come together to read and comment on each other’s blogging efforts.

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There’s a hidden advantage to blogging of which you may note be aware: it’s far simpler to submit a blog to both blog directories and RSS feeds than it is to submit a website to website directories. Why?

Because the web directories have free features which let you submit your blog’s fresh content without having to fill in any forms. This system, which works for RDD feeds as well, is called “pinging” and is available from sites like pingoat.com and kping.com.

All you need do is ping your blog and an updated version of to will be sent to each of the major blog directories, which now number around forty. Think of it: just type in your blog’s url and title, hit submit, and your updated blog will be available on over forty directories!

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If you have a blog and do not want to have it to consume you life with promotional and marketing efforts, you will have to turn instead to search engine optimization techniques.

Although there is an ongoing debated regarding the best ways to achieve search engine optimization, those who know about such things seem to agree on two points.

1) Maximum search engine optimization demands that you use specific, well chosen keywords to optimize the content of each of your blog’s pages; and,

2) You need to create either one-way inbound links to your blog, or reciprocal links.

The search engine optimization for your blogs should begin before you even build them, with keyword research. The first thing you need to learn, if your blog is to generate decent traffic, is what keywords will attract the greatest number of visitors for the smallest amount of work.

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You know all about search engine optimization as a blog  traffic generation strategy, but is there anything else you can do to bring readers and potential customers your way.

One of the most used blog traffic generation strategies is the PPP, or pay-per-performance method, which requires that you pay for the traffic generated only when that traffic results in some provable benefit.

The familiar PPC, or pay-per-click, form of traffic generation is a type of PPP, and with Pay-per-click you are only charged if someone viewing one of your advertisements actually clicks it.

Google AdWords is presently the greatest server of pay-per-click ads, with a system which lets advertisers bid for keywords and then use them in small ads distributed on Google’s search and content networks.

Social marketing, while it does not qualify as a kind of pay-per-performance traffic generation technique, is nonetheless an effective means of generating blog traffic. You are engaging in social marketing any time you promote your service of product directly to other people social networking sites like MySpace, or do email or telemarketing.

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