Business Blogging
Posted by Steven Khole at Oct 25th, 2007 in Blogging
What’s This Business about Business Blogging?
If you could find a way of marketing your business which would cut thousands of dollars from your annual marketing expenses, yet let you update your marketing campaign with a few clicks of a mouse, and reach your targeted customers with the speed of a DSL connection, why wouldn’t you take advantage of it?
What is this miracle of marketing? It’s the business blog, and statistics show that those companies with established blogs have some definite marketing advantages over their blogless competitors. What are they?
* First, there are the benefits of word-of mouth advertising. It’s estimated that there as of mid-2008, the number of active blogs on the Internet will reach 100,000,000, and in the US alone the number of people who regularly read blogs is more than 57,000,000.
